Privacy Policy

Who we are

Ruckus is owned and operated by Bitshouse LLC, a limited liability company. Bitshouse LLC is the data controller responsible for the personal information described in this policy.

What we collect

When you apply to the Ruckus beta, we collect your name, email address, phone number, and family role so we can contact you about access. We also store the voice stories and photos you choose to save in the app.

How we use it

Your contact information is used only to manage beta access and send product updates. Your family's memories are stored securely and never sold, shared with advertisers, or used to train models.

Who can see your data

Only members of your family group can see the memories you share. Ruckus staff may access account data for support or legal reasons, but we do not browse your family's private content.

Data retention

We keep your account and memories for as long as you have an active Ruckus account. If you delete your account, we remove your content from our systems within 30 days, subject to legal retention requirements.

Information we collect

Information we collect falls into one of two categories: "voluntarily provided" information and "automatically collected" information. Voluntarily provided information refers to any information you knowingly and actively provide us when using our app and its associated services. Automatically collected information refers to any information automatically sent by your device in the course of accessing our app and its associated services.

Log data

When you access our servers via our app, we may automatically log the standard data provided by your device. It may include your device's Internet Protocol (IP) address, your device type and version, your activity within the app, time and date, and other details about your usage.

Additionally, when you encounter certain errors while using the app, we automatically collect data about the error and the circumstances surrounding its occurrence. This data may include technical details about your device, what you were trying to do when the error happened, and other technical information relating to the problem. You may or may not receive notice of such errors.

Please be aware that while this information may not be personally identifying by itself, it may be possible to combine it with other data to personally identify individual persons.

Device data

Our app may access and collect data via your device's in-built tools, such as:

• Microphone
• Storage, photos and/or media
• Notifications

When you install the app or use your device's tools within the app, we request permission to access this information. The specific data we collect can depend on the individual settings of your device and the permissions you grant when you install and use the app.

Personal information

We may ask for personal information — for example, when you submit content to us, when you register an account, or when you contact us — which may include one or more of the following:

• Name
• Email
• Date of birth
• Phone/mobile number

User-generated content

We consider "user-generated content" to be materials (text, image, audio, and/or video content) voluntarily supplied to us by our users. All user-generated content is associated with the account or email address used to submit the materials.

Content you share inside a family group is visible to the members of that group. Any content you submit for the purpose of publication will be public after posting (and any subsequent review or vetting process), and once published it may be accessible to third parties not covered under this policy.

Legitimate reasons for processing your personal information

We only collect and use your personal information when we have a legitimate reason for doing so. In which instance, we only collect personal information that is reasonably necessary to provide our services to you.

Collection and use of information

We may collect personal information from you when you do any of the following on our app:

• Register for an account or apply to the beta
• Post a memory, comment, or otherwise participate in a family group
• Use a mobile device or web browser to access our content
• Contact us via email, social media, or any similar technologies
• Mention us on social media

We may collect, hold, use, and disclose information for the following purposes, and personal information will not be further processed in a manner that is incompatible with these purposes:

• to provide you with our app's core features and services
• to enable you to customize or personalize your experience of our app
• to enable you to access and use our app, associated platforms, and associated social media platforms
• to comply with our legal obligations and resolve any disputes that we may have

We may combine voluntarily provided and automatically collected personal information with general information or research data we receive from other trusted sources.

Security of your personal information

When we collect and process personal information, and while we retain this information, we will protect it within commercially acceptable means to prevent loss and theft, as well as unauthorized access, disclosure, copying, use, or modification.

Although we will do our best to protect the personal information you provide to us, we advise that no method of electronic transmission or storage is 100% secure and no one can guarantee absolute data security.

You are responsible for selecting any password and its overall security strength, ensuring the security of your own information within the bounds of our services.

How long we keep your personal information

We keep your personal information only for as long as we need to. This time period may depend on what we are using your information for, in accordance with this policy. For example, if you have provided us with personal information as part of creating an account with us, we may retain this information for the duration your account exists on our system. If your personal information is no longer required for this purpose, we will delete it or make it anonymous by removing all details that identify you.

However, if necessary, we may retain your personal information for our compliance with a legal, accounting, or reporting obligation, or for archiving purposes in the public interest, scientific or historical research purposes, or statistical purposes.

Children's privacy

We do not aim any of our products or services directly at children under the age of 13, and we do not knowingly collect personal information about children under 13.

Disclosure of personal information to third parties

We may disclose personal information to:

• a parent, subsidiary, or affiliate of our company
• third-party service providers for the purpose of enabling them to provide their services, including (without limitation) IT service providers, data storage, hosting and server providers, analytics, error loggers, maintenance or problem-solving providers, professional advisors, and payment systems operators
• our employees, contractors, and/or related entities
• our existing or potential agents or business partners
• courts, tribunals, regulatory authorities, and law enforcement officers, as required by law, in connection with any actual or prospective legal proceedings, or in order to establish, exercise, or defend our legal rights
• third parties, including agents or sub-contractors, who assist us in providing information, products, services, or direct marketing to you
• third parties to collect and process data
• an entity that buys, or to which we transfer all or substantially all of our assets and business

Third parties we currently use include: PostHog.

Your rights and controlling your personal information

Your choice: By providing personal information to us, you understand we will collect, hold, use, and disclose your personal information in accordance with this policy. You do not have to provide personal information to us, however, if you do not, it may affect your use of our app or the products and/or services offered through it.

Information from third parties: If we receive personal information about you from a third party, we will protect it as set out in this policy. If you are a third party providing personal information about somebody else, you represent and warrant that you have such person's consent to provide the personal information to us.

Marketing permission: If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by contacting us using the details below.

Access: You may request details of the personal information that we hold about you.

Correction: If you believe that any information we hold about you is inaccurate, out of date, incomplete, irrelevant, or misleading, please contact us using the details in this policy. We will take reasonable steps to correct any information found to be inaccurate, incomplete, misleading, or out of date.

Deletion: You may ask us to delete your account and associated data at any time using our account deletion request form.

Non-discrimination: We will not discriminate against you for exercising any of your rights over your personal information. Unless your personal information is required to provide you with a particular service or offer, we will not deny you goods or services, charge you different prices or rates, or provide you with a different level or quality of goods or services.

Downloading of personal information: We provide a means for you to download the personal information you have shared through our app. Please contact us for more information.

Notification of data breaches: We will comply with laws applicable to us in respect of any data breach.

Complaints: If you believe that we have breached a relevant data protection law and wish to make a complaint, please contact us using the details below and provide us with full details of the alleged breach. We will promptly investigate your complaint and respond to you, in writing, setting out the outcome of our investigation and the steps we will take to deal with your complaint. You also have the right to contact a regulatory body or data protection authority in relation to your complaint.

Unsubscribe: To unsubscribe from our email database or opt out of communications (including marketing communications), please contact us using the details in this policy, or opt out using the facilities provided in the communication. We may need to request specific information from you to help us confirm your identity.

Business transfers

If we or our assets are acquired, or in the unlikely event that we go out of business or enter bankruptcy, we would include data, including your personal information, among the assets transferred to any parties who acquire us. You acknowledge that such transfers may occur, and that any parties who acquire us may, to the extent permitted by applicable law, continue to use your personal information according to this policy.

Limits of our policy

Our app may link to external sites that are not operated by us. Please be aware that we have no control over the content and policies of those sites, and cannot accept responsibility or liability for their respective privacy practices.

Changes to this policy

At our discretion, we may change our privacy policy to reflect updates to our business processes, current acceptable practices, or legislative or regulatory changes. If we decide to change this policy, we will post the changes here at the same link by which you are accessing this policy.

If the changes are significant, or if required by applicable law, we will contact you (based on your selected preferences for communications from us) and all our registered users with the new details and links to the updated policy. If required by law, we will get your permission or give you the opportunity to opt in to or opt out of, as applicable, any new uses of your personal information.

Additional disclosures for U.S. state privacy law compliance

The following section includes provisions that comply with the privacy laws of these states (California, Colorado, Delaware, Florida, Virginia, and Utah) and is applicable only to the residents of those states. Specific references to a particular state are only a reference to that state's law and apply only to that state's residents. Non-state-specific language applies to all of the states listed above.

Do Not Track

Some browsers have a "Do Not Track" feature that lets you tell websites that you do not want to have your online activities tracked. At this time, we do not respond to browser "Do Not Track" signals. We adhere to the standards outlined in this policy, ensuring we collect and process personal information lawfully, fairly, transparently, and with legitimate, legal reasons for doing so.

California privacy laws — CPPA

Under California Civil Code Section 1798.83, if you live in California and your business relationship with us is mainly for personal, family, or household purposes, you may ask us about the information we release to other organizations for their marketing purposes. In accordance with your right to non-discrimination, we may offer you certain financial incentives permitted by the California Consumer Privacy Act and the California Privacy Rights Act (collectively, CCPA) that can result in different prices, rates, or quality levels for the goods or services we provide. Any CCPA-permitted financial incentive we offer will reasonably relate to the value of your personal information, and we will provide written terms that clearly describe the nature of such an offer. Participation in a financial incentive program requires your prior opt-in consent, which you may revoke at any time.

To make such a request, please contact us using the details provided in this policy with "Request for California privacy information" in the subject line. You may make this type of request once every calendar year. We will email you a list of categories of personal information we revealed to other organizations for their marketing purposes in the last calendar year, along with their names and addresses. Not all personal information shared in this way is covered by Section 1798.83 of the California Civil Code.

California notice of collection

In the past 12 months, we have collected the following categories of personal information enumerated in the CCPA:

• Identifiers, such as name, email address, phone number, account name, IP address, and an ID or number assigned to your account.
• Audio or visual data, such as voice stories, photos, or videos you share with us or post on the service.

For more information on information we collect, including the sources we receive information from, review the "Information we collect" section. We collect and use these categories of personal information for the business purposes described in the "Collection and use of information" section, including to provide and manage our service.

Right to know and delete

You have rights to delete your personal information we collected and to know certain information about our data practices in the preceding 12 months. In particular, you have the right to request the following from us:

• The categories of personal information we have collected about you;
• The categories of sources from which the personal information was collected;
• The categories of personal information about you we disclosed for a business purpose or sold;
• The categories of third parties to whom the personal information was disclosed for a business purpose or sold;
• The business or commercial purpose for collecting or selling the personal information; and
• The specific pieces of personal information we have collected about you.

To exercise any of these rights, please contact us using the details provided in this policy.

Shine the Light

In addition to the rights discussed above, you have the right to request information from us regarding the manner in which we share certain personal information as defined by applicable statute with third parties and affiliates for their own direct marketing purposes. To receive this information, send us a request using the contact details provided in this policy. Requests must include "Privacy Rights Request" in the first line of the description and include your name, street address, city, state, and ZIP code.

Contact us

For any questions or concerns regarding your privacy, contact Zac Coleman at zac@joinruckus.com or privacy@joinruckus.com, operated by Bitshouse LLC.